OldNavy is a trademark owned by the GAP Corporation. Under its banner, the company sells its most affordable products — several thousand various items for women, men, and children. The quality here is much higher than that of Chinese/Turkish knock-offs, the designs are more interesting, and the prices often turn out to be even lower than in China. Especially if you buy OldNavy products on the official website with discounts (which are always real here).
History of Old Navy
GAP is one of the most famous and popular clothing manufacturers in the USA since 1969. The company has 3,500 stores across the country and beyond its borders. To somehow compete with this, in 1990 the Dayton-Hudson corporation (owning brands such as Mervyn's, Dayton's, Hudson's, and Target) decided to create a new division and develop it as a less expensive alternative to GAP clothing. It was named Everyday Hero.
But the head of GAP at the time, Millard Drexler, decided not to give his competitors even a single chance. In 1993 he opened the Gap Warehouse outlet for discounted items, where the company's most favorable goods began to be sold. Later, on March 11, 1994, Gap Warehouse was renamed Old Navy Clothing so that it could be developed as a separate unique brand. This is how Old Navy clothing appeared.
The first stores of the new brand opened in California. They were significantly larger than the old Gap Warehouse “warehouses”: 1,400 m² instead of 900 m². They were specially created in the style of supermarkets. With metal shelves, concrete floors, aisles, and carts that could be rolled in front of you. There were even small items at the checkout prompting quick purchases: T-shirts, underwear, socks. Overall, people here could buy goods for several months in advance. And without spending exorbitant amounts of money.
At the same time, clothing for GAP and for Old Navy is sewn at the same factories. That is, the quality is equally high in both cases. But prices at Old Navy are much lower, sometimes by half. Thanks to this, the Old Navy brand grew at incredible rates. In 1997, it became the first retailer in the world to surpass $1 billion in sales in the first 4 years of the business's existence. And by the year 2000, it already had 500 stores open. In 2001, the Old Navy online store also appeared, providing additional revenue growth. Today, the majority of the brand's sales are made through it.
Currently, 1,106 company stores are open in the States. Among them are some giant ones—for example, the main Old Navy store in San Francisco has an area of 5.6 thousand (!) square meters. The brand is among the top 5 best in the country, alongside H&M, Carters, Chicco, and Gap. Every second family in the USA shops at Old Navy. And the brand's revenue has reached $4 billion a year.
Assortment and Price Range of OldNavy.com
The store is especially famous for its sweaters, jeans, jackets, dresses, and t-shirts. You can look for more expensive items at GAP. Old Navy prices are always lower — by 30-40%. In addition, sales are held regularly here. On which additional savings reach 65%.
Old Navy is a mono-brand. In the Old Navy online store you will not find any third-party items, only the company's own products are sold here, with their unique design and high manufacturing quality. This is not 6PM or Amazon, where you can find anything you want. You either like Old Navy's well-considered style, or you don't (and then you shop on another site).
The assortment is designed for any age. There are currently eleven main categories on the official Old Navy site:
- New Arrivals — models from the freshest collections;
- Women — women's clothing;
- Women's Plus — women's clothing in large sizes;
- Maternity — clothing for pregnant women;
- Men — men's clothing;
- Girls — clothing for teenage girls;
- Boys — clothing for teenage boys;
- Toddler — items for preschool girls and boys;
- Baby — clothing and footwear for newborns;
- Jeans — denim items;
- Masks — a new category, protective masks with unique designs for adults and children (cost $9.50-$12.50).
In general, Old Navy t-shirts can be found for $15-$20, and even cheaper on sale. Good sweaters here sell for $35-$45. That's less than 3300 rubles (and, again, there are discounts). At the same time, the quality is much higher than for similar products in Russian stores.
Examples of Old Navy clothing
Waterproof Go-H20 jacket for $45 (3400 rubles). Plus an additional -25% offered in the cart (temporary promotion in the store). Available in three colors. Such an Old Navy jacket in Russia will sell for at least 7 thousand.
Beautiful T-shirts for girls cost $6 (470 rubles), while in Russia similar in quality (cotton, neat design, good cut) cost more than a thousand. In general, children's clothing from Old Navy is considered very profitable, including because prices of children's items in the RF are usually greatly inflated.
Special insulated pants for a small child (both for a boy and a girl). In four colors, with sizes for ages from 12 months to 5 years. Thanks to the discount they cost $7 (about 540 rubles). In Russia such warm high-quality pants cannot be found for less than 1-1.5 thousand rubles.
How to Buy from Old Navy
We wrote a whole article about how to register, choose items, and pay for them on the official Old Navy website in America: «How to Buy from OldNavy». The main thing you need to know is that shipping within the US on OldNavy.com is free for orders of $50 and more (the same applies to GAP and Banana Republic). And if you send your package to the Prostobox.com warehouse, no tax is charged on it because our warehouse is located in a duty-free state. This way you save an additional few dollars.
Then you can forward your package to Russia by choosing one of the most convenient methods for you (for example, SuperFast or FastBox). With Prostobox.com, shipping from OldNavy.com to Russia will cost from $12. Check the details specifically for your shipment in our «Package Delivery Calculator for Purchases from the USA to Russia and Ukraine».
