Obey is the only clothing brand that evokes street art. It's like Supreme, but more artistic (and less expensive). Young people in big US cities adore it. Obey T-shirts, caps, and hoodies can often be seen at a gathering of New York skaters — or, especially, among street art fans. The brand has no gloss or hint of "elitism," no huge retail spaces, it's just its own distinct subculture.
The reason is that the brand's creator and inspiration, Shepard Fairey, is a famous street artist, activist, and illustrator. He's the creator of many well-known graphic designs — such as the Mozilla logo, the campaign portrait of Barack Obama, and album covers for Black Eyed Peas. That's why Obey clothing is more of a means of self-expression, a way to show your artistic self.
Clothing and footwear stores in the US with delivery to Russia and Ukraine from prostobox.com.
History of the Obey Brand
Fairey’s career began in 1989. He drew a sticker featuring the face of wrestler André René, better known as André the Giant. He suffered from gigantism, reaching a height of 225 cm and weighing 230 kg. But André managed to turn this into an advantage: he performed as a professional wrestler, fought matches, and eventually even appeared in films (the most famous being “The Princess Bride”). His distinctive face became recognizable across the country.
Fairey produced a batch of stickers with André the Giant, added the characteristic word OBEY (“Obey!”), and began pasting them on the streets while observing the public’s reaction. All of this marked the beginning of the brand: people started talking about the distinctive image, and it gained attention in street art circles. Several of Shepard’s acquaintances who didn’t know who was behind the campaign even stuck the OBEY Giant sticker on their baseball caps and T-shirts. That’s when Fairey got the idea of using this symbol to promote a clothing brand.
In the end, in 2001, clothing, in addition to stickers, posters, and graffiti, became another canvas for Shepard, another way to express his ideas. Unique patterns and highly distinctive elements quickly made it recognizable among the creative crowd.
Today, Shepard’s talent for drawing and creating resonant symbols has made him one of the wealthiest street artists in the world. His net worth is estimated at $15 million. Not bad at all for someone who started out by pasting stickers of a wrestler’s face.
What characterizes Obey clothing
Graphic, interesting and unusual drawings promoted the brand on their own, even without any investment from Shepard Fairey. The unique and bright style, inspired by different cultures, resonated strongly with American urban youth. Today buying an Obey t-shirt is prestigious and fashionable. At the same time Obey has no stores; almost all sales are made online or through partners.
The company's own website is Obey Clothing. True, by default if it sees you are from CIS countries it redirects you to the European version. Prices there are European, in euros, and about 15% higher. To access the American version (ObeyClothing.com) you need an American VPN. Canada will work too. We recommend using the Hoxx or HotSpot browser extensions; they are free. They will also come in handy for many other American sites.
In the store you can buy Obey t-shirts, hoodies, dresses, jackets and hats. The selection is not very large, but that is the point. Every item features a unique print personally designed by Shepard Fairey, so there physically cannot be hundreds of different products here.
The brand also constantly runs collaborations. One of the most famous was their partnership with Levi's, which resulted in several models of new interesting jeans. In 2013 it released a collection together with the rock band Suicidal Tendencies. A little later that same year items created with Cope 2, the legendary graffiti artist from the Bronx, came out. In Russia the brand is also quickly gaining popularity — especially among fans of urban street style.
A special feature of Obey clothing is that it is manufactured only in America. It is made by workers with good salaries, not semi-slaves in poor Asian countries. Therefore the quality of the items here is much higher than even that of many world-famous brands. This is clearly noticeable in the cut and the fabric. But the prices, accordingly, are also far from the lowest.
How to deliver Obey goods to Russia
The brand does not ship its goods directly to Russia. So buying Obey is only half the battle. Fortunately, delivery from any American online stores becomes very simple with Prostobox.com. You register on our website, and get an address in America that you can enter in the Shipping fields. Then you just order goods to it, and when they arrive to us and appear in your personal account on the site, you will be able to choose the best option for sending them to Russia.
Delivery cost – from $3.99, terms – from 4-10 days!
Calculate the cost of delivery from the USA to Russia on the Prostobox website.
If necessary, use the personal store pages:
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