Calvin Klein is one of those brands that has preserved its aura of popularity, carrying it through the decades. From flirtations with haute couture to expansion into the markets of underwear, watches, and perfumes, Calvin Klein hasn't lost momentum to this day.
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Founding of the Calvin Klein brand
Creator of CK, Calvin Klein grew up in Brooklyn, New York and had been interested in art and fashion since childhood. In the late 1950s, Calvin graduated from the High School of Art and entered the New York Fashion Institute of Technology. Even while studying, Klein began working in the fashion industry, or more precisely, delivering papers at Women’s Wear Daily. It was only three years later that he took a job at a sewing atelier, but after a few months he quit due to the meager pay.
Following this fiasco, Calvin started gaining experience by creating sketches of raincoats for designer Millstein. The employer was nothing special, but in the “fashion hell” Klein learned a great deal and even attended a few fashion shows in Paris.
It’s no surprise that Klein’s first model to attract attention was a raincoat spotted by the vice president of Bonwit Teller and the owner of a store on Sixth Avenue. It was he who placed a CK ad on the pages of the New York Times.
Calvin Klein Ltd brand birth
In the late 60s Calvin Klein Ltd appeared, founded by Klein and his wealthier childhood friend Barry Schwartz. At first it sewed men's suits and coats, and then it took up creating women's models as well.
The 70s were “crazy” for Calvin. Bohemia, drugs, alcoholism, experiments in personal life. Klein experiments with clothes too. Thus, it was then that Calvin Klein acquired its signature unisex style and began creating women's clothing. One of Klein's first masterpieces was the short coat / pea coat PeaCoat, adapted to the female silhouette.
With its appearance Klein became a trendsetter for an entire decade. The motto of American-style fashion became the phrase: “The most modest dress can be the height of chic, since the decisive criterion of style is not what, but how it is sewn.” It is no wonder that the brand receives the “Coty” award for “refined and impeccably sewn clothing.” Subsequently Klein would receive it two more times.
Calvin Klein Jeans order and delivery from the USA
However, this was not enough for Calvin. First, he was attracted to fur, and a line of fur accessories and clothing appeared. Then, four years later, in 1978, Calvin Klein Jeans emerged, at once elevating jeans from the class of cheap and everyday clothing to the rank of cult, designer, and sexy models. The perfect cut emphasized the figure and expressively outlined the contours of the legs. The erotic potential of the novelty was exploited by the advertisers hired by Klein.
The “face” of the brand, photographed by top photographer Bruce Weber, was the young model Brooke Shields. The posters featured the phrase: “You know what’s between me and my jeans, right?”. The age of America’s new sex symbol played a cruel joke on the brand; after the scandal, Klein and Weber were accused of pornography and indecency, and the jeans had to be withdrawn from production. However, it was no longer possible to break the connection between “jeans” and “sex”.
Underwear, Watches and Perfume from Calvin Klein
In 1982 the first underwear from Calvin Klein appears. The erotic ad featured rapper Mark and top model West. Klein was the first to use the sexualization of the semi-naked male body in advertising, claiming the niche of masculine and stylish underwear with an erotic accent.
Now the need to buy Calvin Klein underwear turns an everyday concern into a fashion act. The foundation for the stunning success of men’s underwear is built from convenient design, solid quality and, of course, provocative advertising.
“The Last Supper by Klein” becomes yet another scandalous masterpiece, reproducing the biblical scene with semi-naked male and female models in Klein jeans.
In 1992 Klein bets on unisex. That year Klein created a campaign with young Kate Moss and rapper Marky Mark. Two thin semi-naked figures with similar hairstyles. Such clothes could be worn by young people of both sexes.
In 1999 Calvin Klein underwear for children and teenagers appears on the official website and in US boutiques. Advertising featuring teenagers is traditionally deemed risqué and the company once again issues an apology.
In parallel with the underwear, paired fragrances from the “Eternity”, “Obsession”, “Escape” and the bestseller “Contradiction”, released in 1998, are created.
A little earlier, in 1997, the first sports watches with the CK logo were released in collaboration with the Swatch Group. The novelty occupied a niche in the fashion-watch segment with original design. The quality of these status accessories from Calvin Klein Watches + Jewelry is guaranteed by Swiss manufacturing and constant attention to detail — from case and dial to the groove under the glass or metal bracelet.
Calvin Klein USA (Calvin Klein USA) ordering and delivery to Russia and Ukraine
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Buying orders on the official calvinklein.com site for delivery to Russia and Ukraine
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Some best-seller and new women’s models are also available in sets. Calvin Klein is perfect for creating an excellent and comfortable “basic” wardrobe for a wide range of activities. In addition, the official site offers discounts from 30 to 50% on selected items, and Prostobox.com US reshipper delivers them to your city at affordable rates, so we look forward to your orders.
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