10 iconic American brands on Black Friday with the best discounts

Levi's, in the homeland of denim, offers a full range of fits: classic 501 Original, straight 505, slim 511 and Trucker jackets with sherpa lining. On Black Friday both basic denim and outerwear get cheaper, so it pays to buy several models at once and add a denim jacket: at retail in Russia it costs one and a half to two times more.

American Nike has both new releases and the essentials: Pegasus running shoes, Air Force 1, Dunk Low, and Tech Fleece and Club Fleece hoodies. The sale unlocks colorways we can't get our hands on, at prices lower than in Russia, so it's easy to pick up everyday sneakers and a warm tracksuit in one go.

Timberland means waterproof footwear: 6-Inch Premium Waterproof Boots, Euro Hiker hikers and warm outerwear. For Black Friday, winter models get the best discounts of the season, so it's smarter to buy a pair of the tried-and-true yellow boots and a jacket now, before the cold sets in.

At Tommy Hilfiger, shoppers snap up turtlenecks, logo sweatshirts, puffer jackets, knit dresses and accessories like belts, wallets and bags. On Black Friday discounts cover almost the entire catalog, so it's easy to build a basic wardrobe in the recognizable blue-red-white palette and pick out gifts for loved ones.

Calvin Klein keeps prices low on Modern Cotton underwear multipacks, bralettes, basic T-shirts, denim and wool coats. Black Friday adds a discount on top of already good-value sets, so people buy underwear and basics in packs a year ahead, and look for a coat and jeans while they're at it.

At Polo Ralph Lauren, look out for Oxford shirts, cable-knit sweaters, polos with the embroidered pony and items with the iconic Polo Bear. On Black Friday the classics drop well below boutique price tags, so it's easy to put together a recognizable American look, from casual shirts to warm knitwear.

On its home market, New Balance offers a wider range of widths and models: 574, 530, 2002R, 1906R, 9060, plus the premium 990v4 and 990v6. On Black Friday discounts reach even fresh, hard-to-find releases that in Russia are either unavailable or sold at a big markup, and it's easier to find the exact width for your foot.

At The North Face, shoppers go for 1996 Retro Nuptse puffer jackets, Mountain Jackets, Denali fleeces and Base Camp Duffel travel bags. Black Friday is the best moment of the year for winter gear: warm jackets and fleece get noticeably cheaper, and the choice of sizes and colors is at its widest at the start.

GAP covers your everyday wardrobe: thick logo hoodies, denim in every fit, pajamas, T-shirts and the BabyGap and GapKids collections. For Black Friday the brand runs one of its biggest sales of the year, so it pays to stock up on practical basics for the whole family and kids' clothing for the season.

Coach is affordable luxury: Tabby bags, City Tote shoppers, backpacks, leather belts and wallets made of durable leather. On Black Friday the outlet line gets extra discounts, so a leather bag or wallet costs noticeably less than the same model at retail in Russia.